Instagram is a new marketing frontier for small businesses that has the potential to bring in many new customers. As of July 2019, it was ranked #6 among the world’s most popular social networks, with over 1 billion users worldwide. Users love it for its strong visual focus and upbeat vibe.
The key to successfully utilizing Instagram marketing in 2020, as with other social networks, is building an engaged following and positioning yourself as part of the online community which could very quickly become your future customer base. If you are a small business owner finding yourself wondering how to do Instagram marketing, you’re in the right spot! We’ve rounded up 50 of our top Instagram tips for small business owners.
1. Use a business account
When joining Instagram, you can select whether your account will be a personal account or a business account. The latter is ideal for business because it allows you to view analytics, connect your account with your Facebook page, run paid advertisements, and it makes it easier for followers to contact you. Starting off with a separate business account is crucial towards establishing your brand presence and will allow you to strategize and implement many of our Instagram marketing tips for all small businesses.
Check out this blog for everything you need to know about switching to an Instagram Business Account.
2. Fill in your bio
Instagram gives you 150 characters to tell potential followers everything they need to know about you. Use this space wisely. You can include hashtags in the bio, which can help more people find your profile. Make sure to include a link to your website.
3. Update your bio
As a small business on Instagram, it’s easy to fill in your bio and forget about it. If you haven’t updated your bio for awhile, it’s always good practice to review your Instagram bio and see if there’s any important updates that need to be made.