Monthly Archives: November 2020

How to Set a Price for Your Service

Are you properly valuing the services you agen poker online provide?
Setting the proper prices for your goods or services is one of the most crucial elements of business.
To set fair and accurate prices for your services, you’ll need to understand what the service is costing your business, find out what your competitors charge, utilize conversions and metrics, and price higher than you initially thought you would.
Some of the most common pricing strategies are penetration pricing, economy pricing, psychological pricing, price skimming and product line pricing.
Coming up with a business idea is only half the battle. Determining a price for your services is another huge part. As a business owner, you need to determine a price for your services before you can start offering them to potential customers, and if you can’t offer your services, you can’t make any money. So setting a proper price is one of the crucial first steps in setting up your business.

“Pricing is a mix of art and science,” said Blair Enns, published author and CEO of Win Without Pitching. “For customized service firms – where each engagement is a blank slate of possibilities – it’s mostly art. For productized services, which are intended to scale to many clients or customers, there’s more science in the form of competitive analysis and audience segmentation.”

Business.com community member Jessica Federman asked fellow members how to charge for a PowerPoint presentation. PowerPoint is a service that should be customized to each client, because each one will have different needs. Therefore, it is important to determine pricing for the client, rather than for the job itself. Enns said the basis for the different prices should not be the time it takes to do the work or the number of slides, but rather the value of the presentation to the individual client or organization.

“Different clients will and should pay different prices based on the value of that PowerPoint design to the client,” he said. “For example, a PowerPoint presentation for a solopreneur small business coach that would be used to pitch new clients should be priced differently than a presentation the CEO of Microsoft would use to pitch his new strategic vision to the board of directors.”

According to Enns, the companies that price this way tend to outearn their competitors.

How to Submit a Trademark

As a business, you want to protect your Situs judi assets. This can mean anything from writing a good privacy policy to taking plagiarists to court. When you’re producing graphics for your website, whether it’s a logo for the corner navigation or an illustration for a blog post or landing page, those are assets to your company. You might have paid a graphic designer for them or made them yourself, but either way, they’re worth protecting. So, can you trademark them? Find out with this guide on how to get a registered trademark, how to submit a trademark, and how to decide whether a copyright or trademark is right for your valuable assets.

Trademark vs. copyright
A trademark is a phrase or symbol that functions as an indicator of a brand. The concept stretches back to ancient times, when skilled artisans working with metal or ceramic would imprint their own distinct mark, called a maker’s mark, on the finished product. Today, you can often distinguish between a high-quality piece of jewelry and a knockoff by the maker’s mark. A registered trademark is a legal enforcement of such a mark, both for physical products and for digital assets.

Virtually anything can be a trademark. Words, images and specific decorations can all count. A trademark has an associated “strength,” which is how defensible it is as your unique mark versus how widely it can be used by other entities.

For example, the Apple logo with the bite taken out of it is a fairly strong trademark. Other entities are generally unable to use that specific symbol defensibly. On the other hand, Apple trying to trademark the word “apple” would be very weak; a bakery using apples is not in violation of Apple’s registered trademark if it describe its pies as apple pies. Big Apple Bagels isn’t in violation for using its city’s nickname.

A very strong trademark is one that is completely made up. The brand name Xerox is one example. There was no entity or name called Xerox prior to the company creating the name and using it in its branding. It’s very strong now, as any other use of it is necessarily in reference to the company.

Generally, trademarks should be registered. While you don’t need to register a trademark, a registered trademark allows you to make your mark public knowledge and gives you precedence against future similar marks being registered.